PointsBet Online and
Mobile Sports Betting Live in State of Illinois; Flagship Hawthorne Race Course Retail Location and Three Premium Off-Track
Betting Sites to Follow Soon
debuting best-in-class technology, promotions, bet types and more in Illinois,
best price in market for every Chicago Bears pregame spreadline
and moneyline bet for the 2020/21 NFL Season
CHICAGO — September 12, 2020 — PointsBet, a premier
global sportsbook operator, announced today that it is now providing its mobile
app and digital sports betting product in Illinois. Illinois marks the fourth
operational state for PointsBet’s premium sports betting product, following successful
launches in New Jersey, Iowa, and Indiana.
In addition to launching the PointsBet mobile app and digital
product, PointsBet’s convenient retail presence in Chicago will soon debut at
four sites that flank every corner of Chicagoland. Hawthorne Race
Course (Stickney, IL) represents the flagship retail location, and
additional off-track betting (OTB) premium sportsbooks will debut in Prospect
Heights, Oakbrook Terrace, and Crestwood.
"The PointsBet team is excited to share that we are now
officially live in Illinois, our fourth state of operation in the US,"
said Johnny Aitken, PointsBet USA CEO. "The passionate sports fans in the
state can now experience our leading online sports betting product and see for
themselves why we’ve long stated that the best product experience will win.
PointsBet possesses competitive advantages by owning our technology environment
from end to end, such as unrivaled speed and ease of use on a personalized
platform. We, together with our partner Hawthorne Race Course,
are thrilled to provide the Illinois consumer with exactly what they've been
Hawthorne received approval from the Illinois Gaming Board in July
to move forward with a $400 million redevelopment of “Chicago’s Hometown Track”
to create a multi-dimensional gaming entertainment destination inclusive of a
casino and sportsbook. The first-of-its-kind business in Illinois will
feature slots, table games, enhanced parimutuel
wagering, dining concepts created in partnership with well-known Chicago
culinary leaders, and a connected multi-story parking garage. Hawthorne
Casino & Race Course is expected to open in late
2021 pending final licensing approvals.
"There are a lot of good reasons why we chose to partner with
PointsBet, but most importantly it's their commitment to innovation and
customer excitement," said Tim Carey, President and CEO of Hawthorne.
"They truly know the passion and needs of the player and that has always
been our focus in horseracing, just as it will be in the casino that we're developing.
Illinois gamblers are going to quickly realize PointsBet provides the best
sports betting experience by far."
As a nod to Illinois sports fans, PointsBet USA CEO Johnny Aitken
confirmed that PointsBet will offer the best price in market for all Chicago Bears
games this season across both the pregame spreadline and
moneyline bet types. Additionally, PointsBet will unveil
their innovative “Crowd Booster” promotion for sports bettors in the state of
Illinois for the Chicago Bears’ first three games of the 2020 NFL season. The
Bears spread will be boosted five points for every 200 bets placed, resulting
in an extremely favorable spread for clients. Best of all, all clients will be
able to take advantage of the final spread number, regardless of where they got
their bet down!
In conjunction with the official launch of PointsBet’s Illinois
sports betting product, the operator also recently announced its partnership
with future NFL Hall-of-Famer, Devin Hester. A symbiotic element to the
partnership, a primary point of differentiation for the PointsBet mobile
product is unmatched speed and ease of use. The fastest way to get down a bet
in Chicago, PointsBet owns their technology end-to-end and places an emphasis
on an in-house development approach, allowing PointsBet to offer clients a
faster and more streamlined digital experience, exclusive product features, bet
types that cannot be found anywhere else, deep Spanish language functionality,
the ability to incorporate regulatory approved changes seamlessly, and so much
more. In a recent interview on the partnership, Hester commented: “With the
technology that these guys have, it just makes things so easy and fast. And that’s why I partnered up with PointsBet, just thinking
about myself being fast, and then coming in and joining with these guys, it
just makes life so easy when you want to get in bets.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet
will utilize the media giant’s premium television and digital assets to promote
the PointsBet brand across Illinois. As part of the agreement, NBC Sports
PointsBet with year-round, multi-platform media and marketing opportunities
across its unmatched portfolio of events, including exclusive multiplatform
gameday integrations across NBC Sports Chicago, regional broadcast home to the
Chicago Blackhawks, Bulls, and White Sox. PointsBet’s full Spanish-language
functionality will reach Hispanic sports fans via Telemundo Deportes
and Telemundo broadcast stations.
PointsBet is one of the fastest growing sportsbooks in the country
and is rapidly expanding its U.S. footprint, now bringing its best-in-market
proprietary technology, modernized and premium brand mentality, expert trading
practices and proven growth marketing strategies to both the Illinois sports
betting market and the notoriously passionate Chicago-area sports fans.
Originally founded in Australia, PointsBet is a cutting-edge bookmaker that
prides itself on having the quickest and most user-friendly app (iOS and
Android) while also providing the best content and experience for sports
bettors. PointsBet is the only U.S. online bookmaker to offer PointsBetting – a unique and innovative way to bet – and
has also introduced a slew of well-received, bettor-first initiatives.
PointsBet offers the most markets on all four major U.S. sports (NFL, NBA, MLB,
NHL) and PointsBetting in the world, including up to
1,000 markets per NBA game.
About Hawthorne Race Course
Founded in 1891, Hawthorne Race Course is
the oldest sporting venue in Illinois for America’s original sport:
horseracing. For more than a century, the 4th generation family-owned
and operated business has hosted racing on the border of the City as “Chicago’s
hometown track,” which features traditional dirt racing and the 2nd longest
homestretch in North America. Currently, Hawthorne is the only race course in the nation to host both Thoroughbred (Spring,
Fall, Winter) and Standardbred racing (Summer), and operates Illinois' largest
network of off-track betting parlors. On July 30, 2020, the Illinois
Gaming Board approved Hawthorne to move forward with development of the State’s
first race track casino and sportsbook. For more
information visit HawthorneRaceCourse.com.
Patrick Eichner – Dir. of Communications, PointsBet USA
Dakota Shultz – Partner & Co-Founder, Agency360 (For